Time to review notes & catch up! | Image Credit: Internews Europe
As we close out the month and move into the next phase of Manning Your Virtual Merch Table, let’s take a second to recap and gather together what we’ve learned so far.
For any artists just joining us, this is a great time to catch up on the more conceptual posts, before we dive into practical examples and case studies during April.
This is where we’ve been:
Defining the 4 Ps Music Marketing Mix
Place & People: Finding your fans online
Product & Price: What to sell and how much to charge for it
Promotion: Adding personality to your music marketing
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This month also saw the first Inner Circle newsletter go out, including a private link to bonus material reserved as a special thank you to subscribers.
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Next Steps
It’s all very well understanding the methods behind music marketing via a virtual merch table approach, but what about real world examples of how artists are implementing these ideas?
That’s exactly what I’ll be dedicating April to, unearthing case studies of independent artists using this approach (some unwittingly, perhaps) to build an online presence that nurtures listeners through to becoming lifelong fans. The research for this is underway now, so let me know if you have any exceptional examples of musicians successfully marketing themselves online.
Thanks for reading and don’t forget to sign up to the newsletter and pass this on to any artist friends who may find it useful!