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A Look Back, A Leap Forward & 3 Words For 2013
Welcome to 2013. Stark and formal, I know, but I’m sure you’ve been wished a “Happy New Year!” several hundred times by now and you already know I wish you well, so I thought we’d break with the...
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The Fine Line Between Listeners Spamming Or Spinning Your Music
Music? I had another piece of writing in mind for this evening, until I made the pleasurable mistake of opening up the latest Lefsetz Letter before writing. Rather than staying my course, I thought I’d...
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The Visual Artist: How Musicians Can Use Pinterest to Find New Fans
I know, I know, another bloody social network to add to add to the pile. Add some pinning to your tweeting, ‘booking, and blogging schedule and pretty soon you’ll be able to give up this music lark...
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A Muse Month? Setting Your Creative Course
Image Credit: Ross The artist’s balance between creating business and the business of creating is a difficult one. Of course, my obsession is with the former. Providing creators with a tool kit to...
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Think Lifelong To Kick Start Your Career In Music
I’d always been a fan of Frank Turner, but it was a series of social media-centric events in 2009 that turned me into a fan for life. The English singer-songwriter (“skinny, half-arsed English country...
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Manning Your Virtual Merch Table
Last week we touched on the subject of switching perspective from short term music sales to long term fans. This week, I want to set the ball rolling for a series of posts that will drive at the heart...
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Manning Your Virtual Merch Table: Translating the 4 Ps to Music Marketing
We can put all of these together and get your music to its correct destination. Undertake any marketing-related course and you’ll come across the infamous 4 Ps of the marketing mix. It is to business...
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Place & Persuasion: Go Where Your People Go
This post is one in a series called Man Your Virtual Merch Table, looking at how music artists can best use marketing practices to share their work and make life long fans. You can read the rest of the...
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Passion In People: How to Get Listeners to Love Your Music
This post is one in a series called Man Your Virtual Merch Table, looking at how music artists can best use marketing practices to share their work and make life long fans. You can read the rest of the...
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How Do Price & Product Affect Your Music Sales?
As the most literal point of the physical to virtual merch table analogy, price and product are simple enough to explain in a similar manner. As this post last year on the importance of product...
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New York I Love You, But You’re Bringing Musicians Down
New York City has some undeniably iconic music scenes. From the Bronx-based birth of hip hop, through the leather-clad punk swagger led by the Ramones and the infinite influence of new wave, the five...
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Individual Importance: Add Personality to Your Music Promotion
As we move into the last of our 4 Ps in the marketing mix that we’re applying to music marketing, it will also be the most familiar to artists: Promotion. Fear not, though, as there’s much more depth...
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Advergaming for Independent Artists
This is a guest article by Simon Walklate, co-founder of Bristol, UK based game developers The Motion Monkey. He is also a drummer, former independent record label owner and music fan. Having played...
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The Now & Then of Marketing Your Music
Image Credit: djking Just a little over ten years ago, the business of promoting your music to an audience was a very different animal indeed. Certainly, Napster had hit and its impact was being felt...
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Next Steps Towards Your Virtual Merch Table
Time to review notes & catch up! | Image Credit: Internews Europe As we close out the month and move into the next phase of Manning Your Virtual Merch Table, let’s take a second to recap and gather...
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Facebook Fail? How To Improve Your Music Ads & Shares
What’s a ‘Like’ worth? Less than a share, if you agree with the latest marketer analysis, but plenty of artists are seeking the thumbs up across social media, with the king of social networks being the...
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Case Study: How Kishi Bashi Brings Fans Further Into the Fold
“Open Kimono” is business jargon upon which I stumbled just last year, yet it has fast risen to the top of my buzzword bollocks list. (Yes, such a list exists, albeit deep in the annals of my memory...
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Revisiting Direct-to-Fan Music & Merch: Are You Leaving Money On The Table?
Direct-to-fan (D2F) music was one of the first widely lauded advantages of the digital era for independent artists. With barriers removed, musicians could simply create songs, get them online, and...
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The Importance of Not Missing Your Moments
Very few things are scarce in the music industry as it stands today. From vast online libraries of digital downloads – legal or otherwise – to over 20 million tracks available for on-demand streaming,...
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From Listen to Live Show, Music Streaming Just Got Smarter
Spotify has undoubtedly made my music listening life infinitely better, but there remain several areas in which it can improve. Recently the guys and gals in green made a huge stride in one of these...
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